WhatsApp continues to evolve as a powerful business platform. One of the latest updates is making the Catalog feature more visible and accessible than ever, transforming how businesses showcase their products and services on WhatsApp.
When chatting with companies using WhatsApp Business, users now see a small icon in the top right corner of the conversation — this leads directly to the business’s catalog. With just one tap, customers can explore a curated list of products or services without ever leaving the chat window.
Despite being available for some time, the catalog was often underutilized because it wasn’t easily accessible from the chat screen — the central hub of user interaction. This update changes that by positioning the catalog as a core feature of business communication on WhatsApp.
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Why the Catalog Feature Matters
With WhatsApp’s new direction, catalogs are becoming digital storefronts embedded in your most used messaging app. Businesses using Sendapp can take full advantage of this, not just by displaying products but by creating entire marketing and communication funnels directly inside WhatsApp.
Soon, WhatsApp will allow users to complete purchases in-app, directly from the catalog — including payment. This means you’ll be able to drive the entire customer journey, from discovery to conversion, without ever switching platforms.
However, for this to work effectively, business owners must optimize their WhatsApp catalog. As of now, catalog management can only be done on the mobile device, with limited features such as basic sorting and no drag-and-drop. But with platforms like Sendapp, you can build a more strategic, automated, and customer-centric communication model that goes beyond limitations.
Now Is the Time to Optimize Your WhatsApp Presence
If you’re a business owner — whether you run a restaurant, retail store, agency, or service-based business — this is your chance to enhance your presence on WhatsApp with purpose and professionalism.
Sendapp is a leading WhatsApp marketing software designed to help you:
- Automate your WhatsApp campaigns
- Connect with customers in real-time
- Schedule messages, promotions, and reminders
- Sync your CRM or database easily
- Track message delivery, open rates, and interactions
- Build advanced marketing workflows through API integration
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Final Thoughts
As WhatsApp continues to push the boundaries of its Business tools, staying ahead of the curve can give your company a serious competitive edge. Tools like Sendapp aren’t just keeping up — they’re helping businesses lead the transformation.
Whether you want to build a simple catalog or deploy full marketing automation on WhatsApp, now is the time to act.
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